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The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionised the clothing industry forever. Born in 1904, Rene Lacoste wins his first tournament at aged 17 and the French Open for the first time in 1924. In 1923 a journalist nicknames him the Alligator after hearing about an alligator skin suitcase. The first time the infamous Crocodile logo was shown was in 1926! Since then the logo has become known as a leader in premium sportswear.
Life is a beautiful sport! Shop from a large range of genuine Lacoste underwear including trunks, boxer shorts and loungewear.
Buy Lacoste underwear online and benefit from fast, free shipping across the UK and further afield. Find the new Lacoste collection for men at Urban Surfer.