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Bjorn Borg is a former world number one tennis player from Sweden and is considered to be one of the greatest in tennis history. Bjorn knows that sports clothing is important and therefore developed his own range of clothing, specifically men's underwear,
On June 6 1956, the only child of Rune and Margareta Borg was born. He was named Björn and would later affectionately be known as the Ice Man. Björn Borg entered the white conservative tennis court and changed it to a colourful scene. When he first played at Wimbledon in 1973, his ice-cold countenance and flowing blond hair created as much attention as the five consecutive titles he subsequently won between 1976 and 1980.
His blond locks and shy blue eyes had young girls faint and his impeccable sense of style made him a fashion icon that still stands to this day. Björn Borg was the defining rockstar of tennis. Björn showed us that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Björn Borg brand. That is how we create our fashion and that is how we inspire the people who wear it.
Björn Borg Collection In the name of the legend, The Björn Borg Collection was founded with Rohdi Heintz as the lead designer. They started off with sports apparel, but with their daring attitude came great ideas; after a few the company took a brave step into the underwear world.
At the time underwear was not considered much more than a protective piece of garment and Y front briefs were the ruling trend amongst men. Based on the belief that it was time for a change, designer Anders Arnborger went on a search for the perfect boxers. He developed a bold and brilliant underwear concept. With its 17 pieces, stitched together with flat lock seams to create the ultimate fit, The Björn Borg Classic Shorts 3201 is the most iconic model to date.
With over 20 years experience, Urban Surfer is the UK's premier online underwear store. Stocking all the top brands including Bjorn Borg, we offer 1000's of products we know you'll love and more importantly we ship all orders quickly, efficiently and hassle free. Whether you are buying a gift for a loved one or treating yourself, we want nothing more than to become your preferred choice when it comes to all things underwear. We have a fantastic product range for men and always add to our collection so please enjoy browsing our website! If you can't find what you are looking for then please don't hesitate to contact us.
Over the years we have built a fantastic reputation, going all the way back to 1995 in Exeter, England, where we opened a High Street shop with the vision of providing the locals and tourists with a place to find the latest skate / surfing collections as well as socialising with fellow boarders in the cafe. Our success and growth means that today, we are part of a much bigger company based in the North East of England. Our location may have changed but our attitude certainly hasn't! We still understand that our customers deserve the very best brands, product choice and service and we are proud to consistently deliver on this! Due to our High Street success, the next logical step was to offer our fantastic products / service nationwide and launch our online store. Urban Surfer was born.