NICCE has cemented its place as a premier London lifestyle brand. Celebrated for its unique take on the latest casual-wear and streetwear trends. London is the cultural hub that sparks the brand’s creativity. NICCE is embedded, supportive and completely influenced by the ever-changing culture, lifestyle and rich music scenes of London. Urban Surfer bring you a range if Nicce accessories including their very popular backpacks.
Originality often means being first and SAXX’s heritage of revolutionising men’s underwear goes back 10 years. In 2006, Trent Kitsch was on a fishing expedition and after spending hours in a cold, clammy ocean suit he knew there had to be a better way to protect his package from chafing. Today, Saxx's focus remains the same: to equip you with game-changing, next-level men’s underwear that allows you to move freely, without restriction — men’s underwear that feels like it’s barely there, that elevates your everyday experiences, that just works. Urban Surfer - Purveyors of surf, skate & snow clothing since 1995
HUF was founded in 2002 by professional skateboarder Keith Hufnagel. Now you know where the name HUF comes from! Keith grew up skateboarding in New York in the late 80's when skateboarding was not accepted. Hufnagel moved to San Francisco in 1992 and became a professional boarder. He opened a small boutique in the Tenderloin district selling skate and street brands. Shortly after, Hufnagel launched his own line. Urban Surfer stocks a range of HUF skateboarding clothing, footwear and accessories.
Fox Clothing/ Fox Racing
Fox Racing first opened for business in 1974, when Geoff Fox, launched Moto-X Fox, a tiny distribution business for European motocross parts and accessories in Campbell, California. Within two years, Moto-X Fox (Fox Racing) was manufacturing high-performance suspension and engine components for racers looking for an on-track advantage. Team Moto-X Fox riders wore bright red, yellow and orange race outfits. Handmade by Fox, their clothing became an instant hit with the fans. Over the course of the next few years Fox was completely reorganised to become a major player in the U.S. motocross apparel industry providing its own range of Fox Racing apparel and Fox Clothing. Urban Surfer - Purveyors of surf, skate & snow clothing since 1995
What’s the story? It’s brief. Quite frankly, men don't have enough options...especially compared to women's options for shopping. Admit it: you heard “Wood” & started to rif. Right? We wanted a name to have fun & grow with. Being outdoor people, a link with beach, ocean & snow sports was natural. It embodies our brand: fun, keep-it-real, aspiration to push further no matter your sport, level or age. It’s also about fashion or our slightly irreverent take on it. We want to get every man into a great pair of underwear that he can feel and look fabulous in....and feel great about the price as well. Underwear is an afterthought for many men, or you never think about it at all. You should. The clothes you wear will feel that much better if you have the right underwear. AND, whoever has to look at you in them will thank you too. We aim to make great underwear that is approachable & accessible, at the right price point and you can feel comfortable buying & wearing it. Our brand brings you in, our product brings you back.