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RVCA

RVCA (Ruka) was founded in 2001 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii. Billabong International Limited purchased RVCA (Ruka) in July 2010. RVCA (Ruka) is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA (Ruka) clothing is found in skateboard/surf shops and numerous other shops. Because of its art focus, RVCA (Ruka) is also associated with the street graffiti subculture. RVCA (Ruka) is involved with various contemporary art galleries such as KNOWN Gallery. Urban Surfer - Purveyors of surf, skate & snow clothing since 1995

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