What’s the story? It’s brief. Quite frankly, men don't have enough options...especially compared to women's options for shopping. Admit it: you heard “Wood” & started to rif. Right? We wanted a name to have fun & grow with. Being outdoor people, a link with beach, ocean & snow sports was natural. It embodies our brand: fun, keep-it-real, aspiration to push further no matter your sport, level or age. It’s also about fashion or our slightly irreverent take on it. We want to get every man into a great pair of underwear that he can feel and look fabulous in....and feel great about the price as well. Underwear is an afterthought for many men, or you never think about it at all. You should. The clothes you wear will feel that much better if you have the right underwear. AND, whoever has to look at you in them will thank you too. We aim to make great underwear that is approachable & accessible, at the right price point and you can feel comfortable buying & wearing it. Our brand brings you in, our product brings you back.